Is It Time To Kill Your Advertising Agency Blog? I think that this is a big question that should be reviewed every year: Should you kill your advertising agency blog? To help answer it, I am going to discuss the pros and cons of ad agency blogging. The kind of blogging that should be an […]
Tag Archives: social media
I’d Say CRAZY Data This is what is going on in crazy data-land every minute on the Internet (well, much of it. Domo left out PornHub.) This has many implications. One is that the clients your agency is trying to attract via social media and content are, um, distracted.
No Personality = Boring Social Media Here is an article worth reading about the power of personality to driveB2B social media readership. I read CBInsights newsletter every day. In addition to its making me smarter, it is fun to read. Is Your Content Boring? You can be informative and boring. Or, you can be informative […]
Mary Meeker – Internet Trends Report Just in case you haven’t seen Mary Meeker’s annual Internet Trends 2017, here it is. Highlights include (care of Quartz): Smartphone shipments have continued to slow, with only 3%year-over-year growth from 2015 to 2016. Global internet use continues to grow at 10% year over year, with 3.4 billion people on […]
A Lesson From Expedia On Sales Chutzpah OK, we all have bad customer service experiences. I get it. But when the bad experiences go across four Expedia service phone conversations (that lasted about three plus hours over two days) and another six back and forth Twitter direct tweets and the customer who is spending over $5,000 on […]