Tag Archives: presentation

The Advertising Agency Pitch System

The Advertising Agency Pitch System The Levitan Advertising Agency Pitch System is included in the book, The Levitan Pitch. Buy This Book. Win More Pitches. Just in case you haven’t looked up yet, the book is available at the top of this page. A few thousand books have been read by your competitors — and some […]

Advertising Research Tools

How To Win New Advertising Accounts With Research I am a research junkie. I think it comes from having started my career at Dancer Fitzgerald Sample, a huge NYC agency that excelled at consumer research and had a range of proprietary tools all managed by a multi-person research staff. And then, a couple of years at […]

Does Your Ad Agency Use Storytelling In Its Sales Pitch?

Agencies Do Storytelling Advertising agencies love the idea of being storytellers. Storytelling skills have become one of the ways that agencies offer agency brand differentiation. To be clear, here’s a definition: Storytelling is the conveying of events in words, sound and/or images, often by improvisation or embellishment. Stories or narratives have been shared in every […]

Should Your Advertising Agency Do Spec Creative?

Should Your Agency Do Spec? No! Yes. No Way. OK, Have to. Nope, Never. And, On And On. Damn, that’s an age old and very perplexing question. I answered it in a chapter in my pitch book, The Levitan Pitch. Buy This Book. Win More Pitches. and have an excerpt on this subject below. I have […]

What Your Ad Agency Can Learn From The Army

Your Ad Agency Failed. Now What? “Oh well” should never be the last thing you say when your ad agency failed to sell in an idea, a new advertising program or are at the losing end of a pitch for a new account. “Oh well” simply isn’t good business. Advertising agencies need to have a process […]