Tag Archives: Pitching

The Cost Of Ad Agency Business Development

Ad Agency Business Development. What Does It Actually Cost? Simple answer? Ad agency business development costs… a lot. A more detailed answer follows. I recently spoke about ad agency business development (essentially the art of Account Based Marketing) at Hanapin Marketing’s PPC Hero conference in L.A. and did a day long ‘how to pitch’ workshop […]

How Digital Agencies Win Clients

How Digital Agencies Find (and Keep) Clients I was interviewed for the DM News article, “How Digital Agencies Find (and Keep) Clients”. Were my comments brilliant? Well, brilliant might be a stretch. But here are my key points. Referrals – The Default Business Development Tool Where do clients come from? “The traditional rules of marketing […]

Podcast: 7 Tips for Ad Agency Professionals

A Podcast Interview: My 7 Marketing Tips For Ad Agency Professionals I’ve discussed the great value of guest posting in earlier blog posts. The primary advantage is that you get your post and thinking out to a much larger audience than you would get by just posting on your company website. Another way to get […]

The Advertising Agency Pitch System

The Advertising Agency Pitch System The Levitan Advertising Agency Pitch System is included in the book, The Levitan Pitch. Buy This Book. Win More Pitches. Just in case you haven’t looked up yet, the book is available at the top of this page. A few thousand books have been read by your competitors — and some […]

Advertising Research Tools

How To Win New Advertising Accounts With Research I am a research junkie. I think it comes from having started my career at Dancer Fitzgerald Sample, a huge NYC agency that excelled at consumer research and had a range of proprietary tools all managed by a multi-person research staff. And then, a couple of years at […]