Tag Archives: personal branding

On Being Smart

Smart Is A Good Thing (For 2018) Hey, I like being smart. Yeah, I just said that. I bet you like being smart too. In fact, as you know, being smart is an essential element in driving brilliant marketing. This includes being curious. So, without further ado, here are a couple of smart places to help you get […]

Does Your Advertising Agency Use Interpersonal Chemistry To Win New Business?

Interpersonal Chemistry Is A Critical Factor In Winning New Advertising Accounts So, you want to win that new account for your advertising agency. A critical factor to get to GO is to build interpersonal chemistry between you and your prospective client. Here are some insights from my book on pitching and an interview with a leader […]

Does Your Thought Leadership Kick Ass?

To Be Unignorable, Kick Some Thought Leadership Ass If you are one of my clients, you have heard me talk about how to be unignorable. That means, do not be ignorable. Which means, do not put forth me-to thought leadership content (copy, videos, podcasts, white papers, books and on and on) that can be easily […]

The Biggest Content Marketing Secret

And Ladies and Gentlemen…. The Biggest Content Marketing Secret Ready, set, go. Shh… Here is the big content marketing secret to delivering brilliant insights, mucho content and a simple way of making you look real smart. Creating relevant content every week is a bitch for small and medium sized advertising, digital, PR and whateva agencies. The […]

The Diminished Ad Agency AE

Today’s Ad Agency AE A friend of mine, a long term Executive Creative Director and advertising professor, is writing a book on advertising based on his multi-decade major league career. He is asking a range of experienced colleagues and friends to add to his book’s subject matter (by the way, a great way to get smart content […]