Tag Archives: new business

6 Business Development Referral Strategies

6 Business Development Referral Strategies To Get, Well, You Know Most of the advertising agencies that take me up on my Corleone Offer usually tell me that the majority of their client base growth comes from a positive client, friends, and family business development referral. Perfect! A referral is a VERY hot lead. However, for way […]

My Book’s Video On Ad Agency Pitching

My Book On Ad Agency Pitching – And, The Use Of Video To Sell It A good and smart advertising friend is in the process of marketing his new book, “Rise Up: How To build A Socially Conscious Business”. Writing books is a good thing. He asked for some ideas on book marketing since I’ve published […]

Will Marijuana Get Advertising Agencies High?

Will Marijuana Get Advertising Agencies High? This is an update to a post I wrote in July, 2015. I must admit that I was right then that marijuana will get advertising agencies high. High as in offering a brand new multi-billion dollar product category that needs agency services. All of them – product design, PR, […]

Is Advertising Art?

Is Advertising Art? Yes and No.   Here are some thoughts about the business of advertising that I will explore this year. A key one is the question of advertising art vs. advertising science and how this effects what you are selling to future clients. Is advertising art or science? We’ll it used to be […]

Your Advertising Agency Must Kick Ass In 2017

Dear Advertising Agency: Kick Ass In 2017 As you will see below, times are tough and getting tougher for advertising agency business development. Clients are confused; are (massive understatement coming…) a bit uneducated in all of the new advertising options; worried about their budgets; worried about ROI; worried about data overload; find it hard to work with a […]