Tag Archives: new business

Is Advertising Art?

Is Advertising Art? Yes and No.   Here are some thoughts about the business of advertising that I will explore this year. A key one is the question of advertising art vs. advertising science and how this effects what you are selling to future clients. Is advertising art or science? We’ll it used to be […]

Your Advertising Agency Must Kick Ass In 2017

Dear Advertising Agency: Kick Ass In 2017 As you will see below, times are tough and getting tougher for advertising agency business development. Clients are confused; are (massive understatement coming…) a bit uneducated in all of the new advertising options; worried about their budgets; worried about ROI; worried about data overload; find it hard to work with a […]

Inbound Marketing Works

Inbound Marketing Delivers Inbound New Business OK, not big news here: inbound marketing works. But, in the interest of sharing, I’d just like to say it works for me big time and how it does that. A couple of weeks ago I sensed that the number of high-octane inbound inquiries was falling off. I usually […]

Is Your Advertising Agency Ignoring Chatbots?

Is Your Advertising Agency Watching The Chatbot Space? I’ve written about the potential of chatbots as an advertising agency revenue and new business source. Read about it here on HubSpot and here on my blog. Facebook + Microsoft + Google = Pay Attention If you have any reason to think that chatbots are NOT going to […]

Ad Agency Business Development Trick

My Business Development Trick Interview I have a business development trick I use when working with my ad agency clients. It’s my easiest and yet most beneficial trick. After some highly intelligent blabbing, I point “my” agencies to a set of benchmark agencies that are directly relevant to my customized business development plan recommendations. These benchmark […]