Tag Archives: new business

How Do Clients Choose An Advertising Agency?

How Do Clients Choose An Advertising Agency? Ah, let me count the ways clients decide which advertising agency to contact when they need to dial up their marketing. But, let’s just keep this blog post real simple. They choose them based on what they do. The “Data” Agency. I am going to Miami next week to […]

The Art Of Personal Branding

A How To – Personal Branding Is A Fine Art Warning, it will take you close to 500 words to actually get to my main point about the art of personal branding and a great example of How To. So, if you want, skip ahead. However, if you need a bit of branding history, don’t […]

Surprise: Inbound Marketing Works

Inbound Marketing Works Some inbound marketing tips about half way down. But, ya know, I just gotta start with a story. OK, no big surprise here… I just have to say it. Inbound marketing does work. Why am I bringing up this subject that you probably think about every day? Because I have been starting […]

6 Business Development Referral Strategies

6 Business Development Referral Strategies To Get, Well, You Know Most of the advertising agencies that take me up on my Corleone Offer usually tell me that the majority of their client base growth comes from a positive client, friends, and family business development referral. Perfect! A referral is a VERY hot lead. However, for way […]

My Book’s Video On Ad Agency Pitching

My Book On Ad Agency Pitching – And, The Use Of Video To Sell It A good and smart advertising friend is in the process of marketing his new book, “Rise Up: How To build A Socially Conscious Business”. Writing books is a good thing. He asked for some ideas on book marketing since I’ve published […]