Tag Archives: new business

Does Your Ad Agency Get Its Marketing Right?

Getting It Right  Here’s a look at some agencies that get their business development marketing right care of a request from Todd Foutz of Virgina’s NDP agency.He asked me if I could point to advertising agencies that looked like they had their business development act together. This post attempts to answer Todd’s question via some […]

So You Want To Be A Rock ‘n’ Roll Star Advertising Agency

Want To Be A Rock Star? (I Hope) So You Want To Be A Rock ‘n’ Roll Star is a 1967 song by California’s The Byrds. Never heard it? You should. But more to the point, it could act as an anthem for you becoming a rock ‘n’ roll star advertising agency. By the way, […]

2017 Advertising Predictions

The Art Of Advertising: 2017 Advertising Predictions Huh, 2017 advertising predictions? No, I am not one year behind. This is just a redirect of a post I wrote in early 2017 about, yup, my predictions for 2017. I wanted to share it with you simply to show where my thinking was one year ago. So, […]

How To Win Advertising Awards Like LONDON Advertising @ The Drum Awards

LONDON Advertising Kills The Drum Awards Plus An Interview With LONDON’s CEO To Help Your Agency Win Too Imagine an advertising agency that has a stand out, highly competitive  brand positioning (“One Brilliant Idea”); owns the name of its home city; beats much larger international agencies in pitches for global accounts; makes lovely and impossible […]

Does Your Advertising Agency Use Interpersonal Chemistry To Win New Business?

Interpersonal Chemistry Is A Critical Factor In Winning New Advertising Accounts So, you want to win that new account for your advertising agency. A critical factor to get to GO is to build interpersonal chemistry between you and your prospective client. Here are some insights from my book on pitching and an interview with a leader […]