Tag Archives: marketing

The Advertising Agency Of The Future

How To Future-Proof Your Advertising Agency The advertising agency of the future needs some serious planning and agility. No surprise here. But, what is surprising to me is the wide range of attention, or lack thereof, to the future I see in the advertising world. Just for the hell of it. I’ll start with the […]

Does Your Advertising Agency Do Content Marketing Right?

Is Your Advertising Agency A Savvy Content Marketer? I’ve read acres of advertising agency content (blogs, white papers, videos, on LinkedIn, etc.). Some rock and some suck. Many agencies, once they have stellar content, do not put in the effort to spread the wealth. As in, they do not amplify their brilliant thinking across a range of […]

How Do Clients Find Your Advertising Agency?

How Do Clients Find Your Advertising Agency? Let’s start with some defining and extremely important questions that you should be asking at least twice a year. OK, every month. In this case, I am aiming these questions at your advertising agency website. How do potential clients find you? What was the path? When they found […]

Tom Peters And Your Search For Excellence

Listen To Tom Peters Way back in 1982, I read Tom Peters and Robert Waterman’s “In Search of Excellence: Lessons from America’s Best-Run Companies.” While this may sound a bit over-the-top silly – it changed my perspective on business. From the Book’s Amazon blurb: The “Greatest Business Book of All Time” (Bloomsbury UK), In Search of […]

Frozen Emails And Business Development

How Not To Freeze Your Business Development Emails I’m not a big fan of cold calls, cold emails, or cold anything (a key reason I live in Mexico.) However, in the land of lead generation, there are times when a cold “Hi There” email might simply be the only option. Or, better yet, a smart […]