Tag Archives: digital marketing

Frozen Emails And Business Development

How Not To Freeze Your Business Development Emails I’m not a big fan of cold calls, cold emails, or cold anything (a key reason I live in Mexico.) However, in the land of lead generation, there are times when a cold “Hi There” email might simply be the only option. Or, better yet, a smart […]

Does Search Engine Optimization Work?

Guess What… Search Engine Optimization Does Work The chart above is from WordPress analytics on the source of my incoming traffic. Yup, Search Engine Optimization works. Just look at all the traffic I get from search engines. And, note how many searches come from just Google. In one month… 2,538! When I ask agencies that […]

Wowzer Content Marketing & How To Own TripAdvisor

Content Marketing Delivers London’s #1 Restaurant This week, please watch this crazy video from Vice. Content marketing at its finest or, maybe, worst. Funny and scary. Nonetheless, wowzer! BIG QUESTION… If this guy can market (ok, with a bit of cheek) his way to number one, why can’t you market your agency to be perceived […]

Just Watch This L2 Video

Watch, Please I hope you pay attention to L2. Great thinking, delivery and they got bought. There is learning here for any advertising agency that has something of value to share, wants to grow, make good bucks, stand out and get bought someday. Here are L2’s 2018 predictions. Advertising is in there about 1/2 way.

Does Your Ad Agency Get Its Marketing Right?

Getting It Right  Here’s a look at some agencies that get their business development marketing right care of a request from Todd Foutz of Virgina’s NDP agency.He asked me if I could point to advertising agencies that looked like they had their business development act together. This post attempts to answer Todd’s question via some […]