Tag Archives: digital marketing

Your Ad Agency Name And Getting Found

Your Ad Agency Name I am about to make two points. One is about the value of an ad agency name. The second is how to get future clients to find, notice and love you. How is your ad agency name doing for ya? Is it memorable? Does it create some brand power? Does it […]

Show And Tell Works

I Use Show And Tell To Massage Brains OK, what the hell does Show and Tell mean? One of the sections of the customized marketing & sales plan that I write for my clients includes a look at a range of agencies based on their positioning and sales proposition. I call these agencies Benchmark Agencies and […]

How Do Clients Find Your Advertising Agency?

How Do Clients Find Your Advertising Agency? Let’s start with some defining and extremely important questions that you should be asking at least twice a year. OK, every month. In this case, I am aiming these questions at your advertising agency website. How do potential clients find you? What was the path? When they found […]

Frozen Emails And Business Development

How Not To Freeze Your Business Development Emails I’m not a big fan of cold calls, cold emails, or cold anything (a key reason I live in Mexico.) However, in the land of lead generation, there are times when a cold “Hi There” email might simply be the only option. Or, better yet, a smart […]

Does Search Engine Optimization Work?

Guess What… Search Engine Optimization Does Work The chart above is from WordPress analytics on the source of my incoming traffic. Yup, Search Engine Optimization works. Just look at all the traffic I get from search engines. And, note how many searches come from just Google. In one month… 2,538! When I ask agencies that […]