Tag Archives: digital marketing

The ADD & ADHD Marketing Advantage

The ADD & ADHD Marketing Advantage You are in the marketing communications business. Your brain has to move at warp speed given today’s fast-paced digital marketing options. You have to juggle one or more intense client requirements and needs. Everything is coming at you. This is OK and you really dig it. You like the […]

How To Own A Brand Positioning

Ah, The Brand Positioning – How Are You Going To Own Yours? All of the medium to small advertising, PR, design and digital agencies I work with (even network agencies) are by nature, challenger brands. As in, they are not R/GA or Droga 5 or 72andSunny or today’s hottest – pick your current digital-flavor-of-the-month specialist. I’m sure […]

Surprise: Inbound Marketing Works

Inbound Marketing Works Some inbound marketing tips about half way down. But, ya know, I just gotta start with a story. OK, no big surprise here… I just have to say it. Inbound marketing does work. Why am I bringing up this subject that you probably think about every day? Because I have been starting […]

Podcast: 7 Tips for Ad Agency Professionals

A Podcast Interview: My 7 Marketing Tips For Ad Agency Professionals I’ve discussed the great value of guest posting in earlier blog posts. The primary advantage is that you get your post and thinking out to a much larger audience than you would get by just posting on your company website. Another way to get […]

Minimalist Advertising Agency Websites

Minimalist (Advertising Agency) Websites Say this out loud: “Your advertising, digital or design agency has only about 8 seconds to get the attention, interest and then drive an action from a website visitor.” That is what 8 seconds in the land of website lead gen looks like. I have been studying the design and sales savvy of advertising agency websites […]