Tag Archives: content

Advertising Research Tools

How To Win New Advertising Accounts With Research I am a research junkie. I think it comes from having started my career at Dancer Fitzgerald Sample, a huge NYC agency that excelled at consumer research and had a range of proprietary tools all managed by a multi-person research staff. And then, a couple of years at […]

Marketing Tool Generators

8 Marketing Tool Generators A few years ago, my agency Citrus used a ‘sign’ to help us win the LegalZoom account. The Photoshopped sign illustrated how much Americans waste on legal fees. That’s it on the left. You too can use a sign to win an account. And, good news, you can use a sign generator […]

Mitch Joel On The Art Of Ad Agency Social Media

Twist Image’s Mitch Joel On The Art of Ad Agency Social Media As A Business Development Tool And… Writing Like Crazy Since 2003 Here is an interview with Mitch Joel as a counter point to his interviewing me for his “6 Pixels of Separation” podcast. Mitch is President of the WPP Montreal-based agency Twist Image – one of the […]

11 Must Have Ad Agency Business Development Tools

11 Must Have Ad Agency Business Development Tools Consistency, actually the lack of it, is one of the most pressing issues that reduces the effectiveness of most advertising agency new business programs. So… Here are some ad agency business development tools that I recommend to keep your agency’s new business and content development program on track. (Tweet this.) […]

Guest Post For Fun & Profit

Yes Kids, Go Guest Post For Fun & Profit Just in case, this is what guest posting is (C/O TrackMaven): Guest posting is creating content and publishing it on another person’s website. Blogs are a very popular platform for guest posting. This is a great way to build an online reputation and for a company to […]