Tag Archives: business development

How to Build A Winning Advertising Agency New Business Program

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A Winning Advertising Agency New Business Program Is A… Good Thing This post is all about the most important thing an agency can do … keep growing. Agencies are like sharks. They must keep moving forward or else. One more quick point. At over 5,000 views, this is one of my best read blog posts on advertising […]

How To Aim Your Ad Agency Business Development Director

The Ad Agency Business Development Director: How To Get Past Wishful Thinking The awful “Death of a Salesman” image at the left means two things: The salesman is dying and his company’s sales program is probably heading towards a death spiral as well. Advertising agencies should not want to go in this direction. However, many agency sales […]