Tag Archives: business development

How to Build A Winning Advertising Agency New Business Program

This is an UPDATE of 2016’s “How to Build A Winning Advertising Agency New Business Program” blog post. By the way, this post currently has over 23,000 views. “How To Build…” is all about the most important thing an advertising agency can do (while it is nurturing its current clients)… run a new business program that ensures that the […]

How To Aim Your Ad Agency Business Development Director

The Ad Agency Business Development Director: How To Get Past Wishful Thinking The awful “Death of a Salesman” image at the left means two things: The salesman is dying and his company’s sales program is probably heading towards a death spiral as well. Advertising agencies should not want to go in this direction. However, many agency sales […]