Tag Archives: branding

Advertising Agency Strategic Planning And Insights

How Your Advertising Agency Can Leverage The Value Of Strategic Planning And Insights For Growth I am sitting next to a 1.5-inch three-ring binder from Saatchi & Saatchi Advertising Worldwide called “Saatchi Insight. Strategic Planning Tool Kit”. This book was our advertising agency strategic planning and insights bible.  I took this tome with me when […]

The Idiocy Of Ad Agency Christmas Giving

Yes, Ad Agency Christmas Giving Is Stupid Does your ad agency send out Chrismas cards or gifts to clients — even prospects? I call this practice stupid. Strong words? Sure. Look, I have nothing against season’s greetings. But, after working at a couple of agencies (including my own) and watching dozens/hundreds more send out very […]

What Ad Agency Clients Want

The Client Need-Scape = What Ad Agency Clients Want There is no single type of client. But, most clients want a similar array of attributes and deliverables from their ad agency. From an agency business development perspective, clearly enunciating that you understand the client need-scape, the what ad agency clients want from you, is critical in […]

Is Saying Fck (You Know What I Mean) Cool?

Can you say ‘fck’ in your B2B marketing? (Before I start, a side note… I originally had the URL: www.peterlevitan.com/issayingfuckcool  I now know that Google does not like the word Fuck – so I took out the “U” from any Google heat seeking search missile.) We’ll see if this post gets indexed now. See at […]

The Advertising Agency Of The Future

How To Future-Proof Your Advertising Agency The advertising agency of the future needs some serious planning and agility. No surprise here. But, what is surprising to me is the wide range of attention, or lack thereof, to the future I see in the advertising world. Just for the hell of it. I’ll start with the […]