Tag Archives: branding

How A Boise Advertising Agency Went Global

Get Past Local. Go Global. If you are a Melbourne, Dallas, Cardiff, Charlotte or Boise ad agency you just might be stuck herding smallish clients in your regional market. Becoming a global advertising agency is simply not going to be an option if you position yourself as a generic full-service or digital agency. Bottom line, […]

Wowzer Content Marketing & How To Own TripAdvisor

Content Marketing Delivers London’s #1 Restaurant This week, please watch this crazy video from Vice. Content marketing at its finest or, maybe, worst. Funny and scary. Nonetheless, wowzer! BIG QUESTION… If this guy can market (ok, with a bit of cheek) his way to number one, why can’t you market your agency to be perceived […]

So You Want To Be A Rock ‘n’ Roll Star Advertising Agency

Want To Be A Rock Star? (I Hope) So You Want To Be A Rock ‘n’ Roll Star is a 1967 song by California’s The Byrds. Never heard it? You should. But more to the point, it could act as an anthem for you becoming a rock ‘n’ roll star advertising agency. By the way, […]

Time To Kill Your Advertising Agency Blog?

Is It Time To Kill Your Advertising Agency Blog? I think that this is a big question that should be reviewed every year: Should you kill your advertising agency blog? To help answer it, I am going to discuss the pros and cons of ad agency blogging. The kind of blogging that should be an […]

2017 Advertising Predictions

The Art Of Advertising: 2017 Advertising Predictions Huh, 2017 advertising predictions? No, I am not one year behind. This is just a redirect of a post I wrote in early 2017 about, yup, my predictions for 2017. I wanted to share it with you simply to show where my thinking was one year ago. So, […]