A Podcast Interview: My 7 Marketing Tips For Ad Agency Professionals I’ve discussed the great value of guest posting in earlier blog posts. The primary advantage is that you get your post and thinking out to a much larger audience than you would get by just posting on your company website. Another way to get […]
Tag Archives: branding
My Book On Ad Agency Pitching – And, The Use Of Video To Sell It A good and smart advertising friend is in the process of marketing his new book, “Rise Up: How To build A Socially Conscious Business”. Writing books is a good thing. He asked for some ideas on book marketing since I’ve published […]
Is Advertising Art? Yes and No. Here are some thoughts about the business of advertising that I will explore this year. A key one is the question of advertising art vs. advertising science and how this effects what you are selling to future clients. Is advertising art or science? We’ll it used to be […]
My 2016 Winners and Losers Well, not just mine. Here is a video from L2 and its CEO Scott Galloway on his 2016 predictions. Galloway is one of the more entertaining folks out there and his take on what is working and not in marketing and the digital space is always worth a watch. He is […]
An Advertising Agency Christmas Video That… …Is actually entertaining. In this case, no surprise, it’s from Toronto’s Zulo Alpha Kilo. “The holidays are a time for forgiveness. And what better way to ask for forgiveness than with Dmitri the Apology Dog from Zulu Alpha Kilo.” Hard to go wrong with a talking dog.