Tag Archives: branding

The Advertising Agency Of The Future

How To Future-Proof Your Advertising Agency The advertising agency of the future needs some serious planning and agility. No surprise here. But, what is surprising to me is the wide range of attention, or lack thereof, to the future I see in the advertising world. Just for the hell of it. I’ll start with the […]

Harley Davidson And Ad Agencies

Let’s Start With Ad Agencies It is nice to see that ad agencies are willing to pivot. I read today that Cal McAllister of Seatle’s now closed Wexley School For Girls is starting a new agency. Having visited Wexley in the now distant goodish old days, I am not surprised that Cal has shifted from […]

Amsterdam Is Fun

KesselsKramer Makes Amsterdam Fun Yeah, you know Amsterdam is fun. I’ve just had that confirmed: spring weather; the gorgeous canals; tall blondes; really fine design; marijuana is legal (but, I am from Portland so who cares.) And the two best photography museums I’ve been to. Foam and Huis Marseilles. I’ll put links to them at the bottom. Getting to […]

3D Ad Agency New Business Marketing

Ad Agency Marketing Is Holistic, Interconnected and 3D. Brilliant ad agency marketing leads to searches that lead to your agency.  Today these searches are much more 3D and, often,  chaotic than you think. Let’s imagine that you are the Marketing Director of Estee Lauder and you’ve just decided you need an ad agency to revitalize your women’s magazine […]

The Basics: An Advertising Agency New Business Plan 

Your 2018 Advertising Agency New Business Plan I admit it. I am going to repeat myself (you’ll know it if you’ve read some of my 600+ blog posts.) The marketing communications service industry must have a solid advertising agency new business plan to survive in today’s lower margin marketing world. Wha? Agencies do not have a […]