Tag Archives: book

How A Boise Advertising Agency Went Global

Get Past Local. Go Global. If you are a Melbourne, Dallas, Cardiff, Charlotte or Boise ad agency you just might be stuck herding smallish clients in your regional market. Becoming a global advertising agency is simply not going to be an option if you position yourself as a generic full-service or digital agency. Bottom line, […]

Buy These Advertising Books Today

Advice: Buy These “Advertising” Books I first met Paul Arden when I moved to Saatchi & Saatchi London in 1991 to run the J&J account and business development across Europe. Paul was one of Saatchi’s most famous creative directors, had worked on major agency accounts like British Airways, Silk Cut (a cigarette brand) and Fuji. He was […]

You Will Lose 75% Of Your Advertising Agency Pitches

How To Win More Advertising Agency Pitches? Well, Buy My Book Think I’m kidding. I’ve seen the common sense and insights and techniques inside my book work after people have simply read the book – they’ve won more advertising, PR, digital, experiential agency pitches. Other agencies have benefitted by hiring me as a business development and pitch […]

How To Own A Brand Positioning

Ah, The Brand Positioning – How Are You Going To Own Yours? All of the medium to small advertising, PR, design and digital agencies I work with (even network agencies) are by nature, challenger brands. As in, they are not R/GA or Droga 5 or 72andSunny or today’s hottest – pick your current digital-flavor-of-the-month specialist. I’m sure […]

My Book’s Video On Ad Agency Pitching

My Book On Ad Agency Pitching – And, The Use Of Video To Sell It A good and smart advertising friend is in the process of marketing his new book, “Rise Up: How To build A Socially Conscious Business”. Writing books is a good thing. He asked for some ideas on book marketing since I’ve published […]