Tag Archives: book

You Will Lose 75% Of Your Advertising Agency Pitches

How To Win More Advertising Agency Pitches? Well, Buy My Book Think I’m kidding. I’ve seen the common sense and insights and techniques inside my book work after people have simply read the book – they’ve won more advertising, PR, digital, experiential agency pitches. Other agencies have benefitted by hiring me as a business development and pitch […]

How To Own A Brand Positioning

Ah, The Brand Positioning – How Are You Going To Own Yours? All of the medium to small advertising, PR, design and digital agencies I work with (even network agencies) are by nature, challenger brands. As in, they are not R/GA or Droga 5 or 72andSunny or today’s hottest – pick your current digital-flavor-of-the-month specialist. I’m sure […]

My Book’s Video On Ad Agency Pitching

My Book On Ad Agency Pitching – And, The Use Of Video To Sell It A good and smart advertising friend is in the process of marketing his new book, “Rise Up: How To build A Socially Conscious Business”. Writing books is a good thing. He asked for some ideas on book marketing since I’ve published […]

The Lost Advertising Agency Client

Advertising Agency Clients Get Lost Interview: Bill Duggan – Association of National Advertisers At the end of phase one of my advertising career, I became a client of advertising and public relations agencies. As CEO and founder of Advance Internet’s New Jersey Online from 1995 to 1999 I was tasked, along with a very talented crew, […]

How Strategy and Brains Drive Attention and Sales

How Strategy and Brains Drive Some Serious Attention and Sales You are about to read one of many interviews with advertising geniuses that are in The Levitan Pitch. my book on pitching and presenting. You can buy the book from Amazon and I make is really easy at the bottom of this interview. But, first… […]