Tag Archives: ad agency

Does Your Advertising Agency Blog Kick Ass?

Advertising Agency Blog Objectives & Strategies This is how Google displayed my website to the world via a search on “advertising agency new business” – a perfect search phrase for my advertising agency consultancy. This makes me happy and is a direct result of my meeting the business objectives of my blog. My objectives are clear – […]

The Idiocy Of Ad Agency Christmas Giving

Yes, Ad Agency Christmas Giving Is Stupid Does your ad agency send out Chrismas cards or gifts to clients — even prospects? I call this practice stupid. Strong words? Sure. Look, I have nothing against season’s greetings. But, after working at a couple of agencies (including my own) and watching dozens/hundreds more send out very […]

What Ad Agency Clients Want

The Client Need-Scape = What Ad Agency Clients Want There is no single type of client. But, most clients want a similar array of attributes and deliverables from their ad agency. From an agency business development perspective, clearly enunciating that you understand the client need-scape, the what ad agency clients want from you, is critical in […]

Your Ad Agency Name And Getting Found

Your Ad Agency Name I am about to make two points. One is about the value of an ad agency name. The second is how to get future clients to find, notice and love you. How is your ad agency name doing for ya? Is it memorable? Does it create some brand power? Does it […]

Is Saying Fck (You Know What I Mean) Cool?

Can you say ‘fck’ in your B2B marketing? (Before I start, a side note… I originally had the URL: www.peterlevitan.com/issayingfuckcool  I now know that Google does not like the word Fuck – so I took out the “U” from any Google heat seeking search missile.) We’ll see if this post gets indexed now. See at […]