Tag Archives: ad agency

The Art Of Personal Branding

A How To – Personal Branding Is A Fine Art Warning, it will take you close to 500 words to actually get to my main point about the art of personal branding and a great example of How To. So, if you want, skip ahead. However, if you need a bit of branding history, don’t […]

3 Ad Agency Websites That Work

Inspiration: 3 Ad Agency Websites That Work Yes, another post on ad agency websites. This time I am writing about three very different approaches. All work. How do I know this? These agency sites deliver via unique approaches at a time when many agency websites act more like a ‘me-too’ non-sales oriented brochure. To start, here […]

The ADD & ADHD Marketing Advantage

The ADD & ADHD Marketing Advantage You are in the marketing communications business. Your brain has to move at warp speed given today’s fast-paced digital marketing options. You have to juggle one or more intense client requirements and needs. Everything is coming at you. This is OK and you really dig it. You like the […]

How To Own A Brand Positioning

Ah, The Brand Positioning – How Are You Going To Own Yours? All of the medium to small advertising, PR, design and digital agencies I work with (even network agencies) are by nature, challenger brands. As in, they are not R/GA or Droga 5 or 72andSunny or today’s hottest – pick your current digital-flavor-of-the-month specialist. I’m sure […]

Podcast: 7 Tips for Ad Agency Professionals

A Podcast Interview: My 7 Marketing Tips For Ad Agency Professionals I’ve discussed the great value of guest posting in earlier blog posts. The primary advantage is that you get your post and thinking out to a much larger audience than you would get by just posting on your company website. Another way to get […]