Tag Archives: ad agency

The Advertising Agency Of The Future

How To Future-Proof Your Advertising Agency The advertising agency of the future needs some serious planning and agility. No surprise here. But, what is surprising to me is the wide range of attention, or lack thereof, to the future I see in the advertising world. Just for the hell of it. I’ll start with the […]

The Ultimate Advertising Agency List

How Do Clients Find Your Advertising Agency? Think List. There are multiple ways that a prospective client will find an advertising agency. These range from very aggressive agency outreach to highly intelligent outreach (yup, two different approaches) to your inbound program to your agency reputation to being on the radar of search consultants to simply getting found […]

Harley Davidson And Ad Agencies

Let’s Start With Ad Agencies It is nice to see that ad agencies are willing to pivot. I read today that Cal McAllister of Seatle’s now closed Wexley School For Girls is starting a new agency. Having visited Wexley in the now distant goodish old days, I am not surprised that Cal has shifted from […]

My Advertising Agency Blog Post Archive

600+ Advertising Agency Blog Posts… I’ve been thinking about publishing my ‘best’, most ‘informative’ advertising agency new business blog posts in a book. Frankly, the task seems daunting as I have been writing since 2012. I’m working through this opportunity/issue. In the meantime, I’ve found Simple Yearly Archive, a great WP plugin that lists all of […]

What’s After Advertising?

After Advertising I am often asked by advertising agency people… what do people do after they leave advertising (or at least, a stay-put advertising job)? Well, to be more specific, what have I done after advertising as in, since I sold my Portland agency six years ago? I live in San Miguel de Allende, Mexico […]