Tag Archives: ad agency

3 Thoughts On Advertising

3, OK, 4 Thoughts On Advertising Here are some thoughts on advertising driven by three recent reads. What If There Was No Advertising? Imagine a world where all advertising was erased from the environment. That means no more urinal or bathroom stall ads; no more behavioral retargeting; movies and tv shows without commercials (oh, that’s […]

How A Boise Advertising Agency Went Global

Get Past Local. Go Global. If you are a Melbourne, Dallas, Cardiff, Charlotte or Boise ad agency you just might be stuck herding smallish clients in your regional market. Becoming a global advertising agency is simply not going to be an option if you position yourself as a generic full-service or digital agency. Bottom line, […]

So You Want To Be A Rock ‘n’ Roll Star Advertising Agency

Want To Be A Rock Star? (I Hope) So You Want To Be A Rock ‘n’ Roll Star is a 1967 song by California’s The Byrds. Never heard it? You should. But more to the point, it could act as an anthem for you becoming a rock ‘n’ roll star advertising agency. By the way, […]

2017 Advertising Predictions

The Art Of Advertising: 2017 Advertising Predictions Huh, 2017 advertising predictions? No, I am not one year behind. This is just a redirect of a post I wrote in early 2017 about, yup, my predictions for 2017. I wanted to share it with you simply to show where my thinking was one year ago. So, […]

Giving to win: Strategic Philanthropy and Advertising Agency Smiles

Strategic Philanthropy Way back in 2013, I wrote about advertising agencies and philanthropy. I haven’t changed my mind… Intelligent giving, or better, strategic philanthropy, is a smart move for you and your clients. I urge you to read my earlier post. Since its the holiday season, I thought that your agency might want to consider giving to […]