Mary Meeker & The State Of Internet

Mary Meeker – Internet Trends Report

Just in case you haven’t seen Mary Meeker’s annual Internet Trends 2017, here it is. Highlights include (care of Quartz):

  • Smartphone shipments have continued to slow, with only 3%year-over-year growth from 2015 to 2016.
  • Global internet use continues to grow at 10% year over year, with 3.4 billion people on the internet as of 2016.
  • Internet advertising spending is expected to surpass TV spending in 2017.
  • Combined, Google and Facebook accounted for 85% of the total internet ad revenue growth between 2015 and 2016.
  • Images and voice are replacing typed words in advertising.
  • Google’s voice recognition has hit a word accuracy rate of 95%.
  • There are now 2.6 billion gamers, up from 100 million in 1995.

My primary takeaway for advertising agencies – “MOBILE”

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