I’d Never Say I Am An Advertising Agency Expert. But HubSpot Says I Am.
June 14 at 11 AM ET that’s 4 PM GMT.
My online presentation is: The Pitch: Present Smarter To Win More Clients. You can sign up right here @ Registration.
My goal will be to help your agency and people master the new business pitch process. This means more wins; more profits; more happiness; more craft beers and longer holidays (OK, more beers.)
About HubSpot’s Agency Expert Webinar Series
HubSpot’s Agency Expert Webinar series is an opportunity for professionals in the agency space to hear from industry leaders and learn about their areas of expertise.
Hear from thought leaders about their experiences in agency life in one-hour YouTube live segments, focusing on topics ranging from agency growth and brand experiences to finding new talent and procuring clients.
My Presentation On Pitching & Presenting
My presentation will track the key elements and advice from my book, “The Levitan Pitch. Buy This Book. Win More Pitches.”
You don’t have to buy the book to track the presentation. But, why not buy it anyway – you will win more advertising agency pitches. Hey, go ahead and buy multiple copies. You can do that with just a couple of clicks … and even get a free chapter at the top of this page.
What You Will Learn
I’ll track these key elements of the book…
Chapters One & Two:
These chapters reveal the very high cost of failing to run well-crafted, efficient pitches. Chapter One includes an instructive and humorous story about the worst advertising pitch ever… for the global Adidas account at Saatchi London. Chapter Two offers a system for how to choose which pitches to go for and which must be avoided.
Chapters Three & Four:
Chapter Three begins to help you position your pitch and presentation for success by learning how you will understand the client’s mindset, type of assignment and what style of agency and relationship the client is actually looking for. Chapter Four covers “The 12 Deadliest Presentation Mistakes” that must be avoided to win that new account.
This detailed chapter is a ‘how-to’ of 30 techniques on how to build a brilliant presentation that will increase your odds of winning. These ideas cover the three major elements of a successful pitch: process management, content development, and how to craft a compelling presentation. Each element is supported by an insight that offers a fast way to achieve these objectives.
Chapters Six & Seven:
These chapters deliver insightful interviews with advertising industry leaders. You’ll get valuable learning via 14 interviews with a range of clients, presentation gurus, and industry association experts. Finally, the book includes real-world insights from 16 of the world’s leading search consultants. Believe me, they’ve heard it all.