How Advertising Agencies Publish On LinkedIn

I’ve begun to test LinkedIn’s new content publishing platform. It allows all of us (the platform is currently rolling out) to publish long posts on LinkedIn — just like Mark Cuban. Importantly, your posts will be seen outside your own network. This is the big benefit. Here is LinkedIn’s announcement.

“Starting today, LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled. Now members have the ability to follow other members that are not in their network and build their own group of followers. Members can continue to share their expertise by posting photos, images, videos and their original presentations on SlideShare”

I posted two very short posts last week to see how the system works. The posts were simply repurposed content from this blog — easy! I can’t say that I am overwhelmed at the numbers but I like that I could track my stats immediately and that I amassed, well here are the stats as of yesterday (they are up another 12 as of this morning):

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My goal is to continue to test the publishing platform and to see how longer posts about broader subjects perform. I am sure that the art of headline writing will make a big difference.

Take away: even small agencies can now broadcast their brilliance to the entire Linkedin network.

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