Instructive infographic on How Agencies Get New Business from RSW/US’s 2012 study.
59% of agency principles say that referrals are the most effective way to get new business.
I completely understand the power of referrals. However, I think that the high referrals percentage is partially a symptom of the fact that many agencies have ineffective outbound new business plans and programs – if they even have a consistant plan. If you aren’t aggressively going after new business from targeted companies (this includes inbound-oriented social media campaigns), then you will of course wind up getting most of your leads from friends. Its kind of like staying in your room and having your mom find you dates. Any lead is good but a high volume of high-value targeted conversations are better.
As RSW/US says on their website: “A huge thank you to the Agency san diego for creating this infographic based on the findings from our most recent survey, 2012 New Business Report: Client & Agency Perspective On Topics Related To Agency New Business.” I thank both of them.
By the way, if you are an agency that doesn’t have a brilliant new business plan that includes lead genration (and you know who you are)…. I can help you today right here.
And here is the infographic…