Category Archives: Social Media

Wowzer Content Marketing & How To Own TripAdvisor

Content Marketing Delivers London’s #1 Restaurant This week, please watch this crazy video from Vice. Content marketing at its finest or, maybe, worst. Funny and scary. Nonetheless, wowzer! BIG QUESTION… If this guy can market (ok, with a bit of cheek) his way to number one, why can’t you market your agency to be perceived […]

Time To Kill Your Advertising Agency Blog?

Is It Time To Kill Your Advertising Agency Blog? I think that this is a big question that should be reviewed every year: Should you kill your advertising agency blog? To help answer it, I am going to discuss the pros and cons of ad agency blogging. The kind of blogging that should be an […]

Crazy Data Or CRAZY Data

I’d Say CRAZY Data This is what is going on in crazy data-land every minute on the Internet (well, much of it. Domo left out PornHub.) This has many implications. One is that the clients your agency is trying to attract via social media and content are, um, distracted.

Social Media Needs Personality

No Personality = Boring Social Media Here is an article worth reading about the power of personality to driveB2B  social media readership. I read CBInsights newsletter every day. In addition to its making me smarter, it is fun to read. Is Your Content Boring? You can be informative and boring. Or, you can be informative […]

Expedia And Sales Chutzpah

A Lesson From Expedia On Sales Chutzpah OK, we all have bad customer service experiences. I get it. But when the bad experiences go across four Expedia service phone conversations (that lasted about three plus hours over two days) and another six back and forth Twitter direct tweets and the customer who is spending over $5,000 on […]