Category Archives: Social Media

Expedia And Sales Chutzpah

A Lesson From Expedia On Sales Chutzpah OK, we all have bad customer service experiences. I get it. But when the bad experiences go across four Expedia service phone conversations (that lasted about three plus hours over two days) and another six back and forth Twitter direct tweets and the customer who is spending over $5,000 on […]

Surprise: Inbound Marketing Works

Inbound Marketing Works Some inbound marketing tips about half way down. But, ya know, I just gotta start with a story. OK, no big surprise here… I just have to say it. Inbound marketing does work. Why am I bringing up this subject that you probably think about every day? Because I have been starting […]

Inbound Marketing Works

Inbound Marketing Delivers Inbound New Business OK, not big news here: inbound marketing works. But, in the interest of sharing, I’d just like to say it works for me big time and how it does that. A couple of weeks ago I sensed that the number of high-octane inbound inquiries was falling off. I usually […]

How To Build A Client Prospect list

The Ad Agency Client Prospect List I am a card carrying inbound marketer. Most of my advertising agency clients come to me via my inbound efforts that include some decent SEO, lots of informative blog posts and SMM (Social Media Manipulation – take that S&M). This is most likely how you found this website. However, […]

Donald Trump And Twitter And You

Twitter Madness: Donald Trump VS. Hillary VS. Bernie Look at the hashtag numbers. It’s mind-blowing. What is your takeaway? What’s the learning for your clients? Just sayin. (Um, by the way, who the heck is running the Democrat’s social media program?)