Category Archives: Smart Agencies

Ted Leonsis, The Capitals and My Advertising Career

Ted’s Digital Advertising Advice I don’t usually talk about career development on this website. But, last night’s Washington Capital’s hockey game and their owner Ted Leonsis made me think of my own advertising career. More on this later. Watching Ted Leonsis’s Washington Capitals win the Stanly Cup was exhilarating for two reasons (for my international […]

Marketing Technology LUMAscape = Insane

The Insane Marketing Technology LUMAscape I’m laughing a bit. Clarity is not exactly what I get from this Marketing Technology LUMAscape chart. Clearly, LUMAscape provides a great organized overview. However, the marketing tech landscape is insane – especially when shown in aggregate. Insane due to its complexity, competing platforms, the time that is required for any ad agency to […]

Show And Tell Works

I Use Show And Tell To Massage Brains OK, what the hell does Show and Tell mean? One of the sections of the customized marketing & sales plan that I write for my clients includes a look at a range of agencies based on their positioning and sales proposition. I call these agencies Benchmark Agencies and […]

Tom Peters And Your Search For Excellence

Listen To Tom Peters Way back in 1982, I read Tom Peters and Robert Waterman’s “In Search of Excellence: Lessons from America’s Best-Run Companies.” While this may sound a bit over-the-top silly – it changed my perspective on business. From the Book’s Amazon blurb: The “Greatest Business Book of All Time” (Bloomsbury UK), In Search of […]

Pitch Consultants Advice For Advertising Agencies

 Advice For Advertising Agencies That Want to Win A chunk of my book on how to win more advertising agency pitches included interviews with industry playas. These folks were agency owners, 4A’s execs, search and pitch consultants, procurement decision makers and legal experts. Many readers found these interviews to be invaluable in helping to craft […]