Category Archives: Smart Agencies

You Will Lose 75% Of Your Advertising Agency Pitches

How To Win More Advertising Agency Pitches? Well, Buy My Book Think I’m kidding. I’ve seen the common sense and insights and techniques inside my book work after people have simply read the book – they’ve won more advertising, PR, digital, experiential agency pitches. Other agencies have benefitted by hiring me as a business development and pitch […]

The Diminished Ad Agency AE

Today’s Ad Agency AE A friend of mine, a long term Executive Creative Director and advertising professor, is writing a book on advertising based on his multi-decade major league career. He is asking a range of experienced colleagues and friends to add to his book’s subject matter (by the way, a great way to get smart content […]

Mary Meeker & The State Of Internet

Mary Meeker – Internet Trends Report Just in case you haven’t seen Mary Meeker’s annual Internet Trends 2017, here it is. Highlights include (care of Quartz): Smartphone shipments have continued to slow, with only 3%year-over-year growth from 2015 to 2016. Global internet use continues to grow at 10% year over year, with 3.4 billion people on […]

Expedia And Sales Chutzpah

A Lesson From Expedia On Sales Chutzpah OK, we all have bad customer service experiences. I get it. But when the bad experiences go across four Expedia service phone conversations (that lasted about three plus hours over two days) and another six back and forth Twitter direct tweets and the customer who is spending over $5,000 on […]

The Cost Of Ad Agency Business Development

Ad Agency Business Development. What Does It Actually Cost? Simple answer? Ad agency business development costs… a lot. A more detailed answer follows. I recently spoke about ad agency business development (essentially the art of Account Based Marketing) at Hanapin Marketing’s PPC Hero conference in L.A. and did a day long ‘how to pitch’ workshop […]