Category Archives: Pitching

The Advertising Agency Pitch System

The Advertising Agency Pitch System The Levitan Advertising Agency Pitch System is included in the book, The Levitan Pitch. Buy This Book. Win More Pitches. Just in case you haven’t looked up yet, the book is available at the top of this page. A few thousand books have been read by your competitors — and some […]

Advertising Research Tools

How To Win New Advertising Accounts With Research I am a research junkie. I think it comes from having started my career at Dancer Fitzgerald Sample, a huge NYC agency that excelled at consumer research and had a range of proprietary tools all managed by a multi-person research staff. And then, a couple of years at […]

Write Your Advertising Agency Book

My Books Make Me Happy This post was generated by my smiling at Powell’s Books. See why below. I’ve written two books. Both are self-published on Amazon as a book-book and eBook. The first, Boomercide: From Woodstock To Suicide was my training-wheels book. It is about using suicide as a financial planning tool (OK, and a deep […]

What Does Your Advertising Agency Charge?

What Does Your Advertising Agency Charge? There, I’ve said it twice. Why? Because if you are an agency owner or partner or business development director or creative director and you have no clue how to charge for your advertising agency’s services, you are way screwed my friend. As an agency owner and CEO, I participated in […]

Does Your Ad Agency Use Storytelling In Its Sales Pitch?

Agencies Do Storytelling Advertising agencies love the idea of being storytellers. Storytelling skills have become one of the ways that agencies offer agency brand differentiation. To be clear, here’s a definition: Storytelling is the conveying of events in words, sound and/or images, often by improvisation or embellishment. Stories or narratives have been shared in every […]