Category Archives: Pitching

How Digital Agencies Win Clients

How Digital Agencies Find (and Keep) Clients I was interviewed for the DM News article, “How Digital Agencies Find (and Keep) Clients”. Were my comments brilliant? Well, brilliant might be a stretch. But here are my key points. Referrals – The Default Business Development Tool Where do clients come from? “The traditional rules of marketing […]

My Book’s Video On Ad Agency Pitching

My Book On Ad Agency Pitching – And, The Use Of Video To Sell It A good and smart advertising friend is in the process of marketing his new book, “Rise Up: How To build A Socially Conscious Business”. Writing books is a good thing. He asked for some ideas on book marketing since I’ve published […]

Ad Agency Business Development Trick

My Business Development Trick Interview I have a business development trick I use when working with my ad agency clients. It’s my easiest and yet most beneficial trick. After some highly intelligent blabbing, I point “my” agencies to a set of benchmark agencies that are directly relevant to my customized business development plan recommendations. These benchmark […]

How To Win An Advertising Award

Go Win An Advertising Award It took me awhile to fully understand the value of winning an advertising agency award in the in the context of business development. Yes, I know, I should have figured this out a lot earlier. Especially, when you consider that I ran business development at Saatchi & Saatchi in the days […]

Gary Vaynerchuck And His ANA Advertising Rant

Gary Vaynerchuck Tells It Like It Is I have written about Gary Vaynerchuck and his take on advertising and the industry twice before. Both positive and negative. Gary Vaynerchuck Is Full Of Shit Gary Vaynerchuck: Old School Advertising Agency CEO Today, I’d like to respond to his ‘rant’ (according to Advertising Age) on the advertising […]