Category Archives: New Business

Stuff’s Happening

Time Keeps On Ticking Some things on my plate. Just thought I’d share them to get out a quick personal update. I am now into my 8th month of living in Mexico. This was a great decision and great timing! I am in the process of writing a long(ish) blog post on lead generation -> lead nurturing -> pitching […]

My Book’s Video On Ad Agency Pitching

My Book On Ad Agency Pitching – And, The Use Of Video To Sell It A good and smart advertising friend is in the process of marketing his new book, “Rise Up: How To build A Socially Conscious Business”. Writing books is a good thing. He asked for some ideas on book marketing since I’ve published […]

Minimalist Advertising Agency Websites

Minimalist (Advertising Agency) Websites Say this out loud: “Your advertising, digital or design agency has only about 8 seconds to get the attention, interest and then drive an action from a website visitor.” That is what 8 seconds in the land of website lead gen looks like. I have been studying the design and sales savvy of advertising agency websites […]

Will Marijuana Get Advertising Agencies High?

Will Marijuana Get Advertising Agencies High? This is an update to a post I wrote in July, 2015. I must admit that I was right then that marijuana will get advertising agencies high. High as in offering a brand new multi-billion dollar product category that needs agency services. All of them – product design, PR, […]

Is Advertising Art?

Is Advertising Art? Yes and No.   Here are some thoughts about the business of advertising that I will explore this year. A key one is the question of advertising art vs. advertising science and how this effects what you are selling to future clients. Is advertising art or science? We’ll it used to be […]