Category Archives: New Business

So You Want To Be A Rock ‘n’ Roll Star Advertising Agency

Want To Be A Rock Star? (I Hope) So You Want To Be A Rock ‘n’ Roll Star is a 1967 song by California’s The Byrds. Never heard it? You should. But more to the point, it could act as an anthem for you becoming a rock ‘n’ roll star advertising agency. By the way, […]

Smart Marketing

Smart Marketing Is A Good Thing Our Goal = Run Smart Marketing. If you were an advertising agency client of mine in 2017, we would have sharpened your positioning; created a plan to deliver brand-building thinking via a content program and then wrapped all that in a marketing plan led by the critically important objective […]

Time To Kill Your Advertising Agency Blog?

Is It Time To Kill Your Advertising Agency Blog? I think that this is a big question that should be reviewed every year: Should you kill your advertising agency blog? To help answer it, I am going to discuss the pros and cons of ad agency blogging. The kind of blogging that should be an […]

2017 Advertising Predictions

The Art Of Advertising: 2017 Advertising Predictions Huh, 2017 advertising predictions? No, I am not one year behind. This is just a redirect of a post I wrote in early 2017 about, yup, my predictions for 2017. I wanted to share it with you simply to show where my thinking was one year ago. So, […]

Giving to win: Strategic Philanthropy and Advertising Agency Smiles

Strategic Philanthropy Way back in 2013, I wrote about advertising agencies and philanthropy. I haven’t changed my mind… Intelligent giving, or better, strategic philanthropy, is a smart move for you and your clients. I urge you to read my earlier post. Since its the holiday season, I thought that your agency might want to consider giving to […]