Category Archives: New Business

Giving to win: Strategic Philanthropy and Advertising Agency Smiles

Strategic Philanthropy Way back in 2013, I wrote about advertising agencies and philanthropy. I haven’t changed my mind… Intelligent giving, or better, strategic philanthropy, is a smart move for you and your clients. I urge you to read my earlier post. Since its the holiday season, I thought that your agency might want to consider giving to […]

How To Win Advertising Awards Like LONDON Advertising @ The Drum Awards

LONDON Advertising Kills The Drum Awards Plus An Interview With LONDON’s CEO To Help Your Agency Win Too Imagine an advertising agency that has a stand out, highly competitive  brand positioning (“One Brilliant Idea”); owns the name of its home city; beats much larger international agencies in pitches for global accounts; makes lovely and impossible […]

Does Your Advertising Agency Use Interpersonal Chemistry To Win New Business?

Interpersonal Chemistry Is A Critical Factor In Winning New Advertising Accounts So, you want to win that new account for your advertising agency. A critical factor to get to GO is to build interpersonal chemistry between you and your prospective client. Here are some insights from my book on pitching and an interview with a leader […]

Updated Big Advertising Resources List

Here’s An Updated Big Advertising Resources List Hi, just wanted you to see that I added a few new links to my Big Advertising Resources List. You’ve used the list before, correcto? The Updates 13 Creative Ways To Find Blog Post Ideas. Super smart list from Authority Hacker. This will help you find new and exciting blog […]

An “Advertising” Cure For CPG’s Ills

An “Advertising” Cure For CPG’s Ills Imagine creating a new marketing company that directly goes after a huge industry’s Pain Points. I mean, directly. I just read, “2 Saatchi Alums Vow To ‘Clean Up’ CPG” in MediaPost. These ex-Saatchi guys vow to help clean up CPG’s big needs per the article … “As the consumer packaged […]