Category Archives: New Business

Is There Too Much Advertising Agency New Business?

Advertising Agency New Business Clutter Is Insane Five words that do not fit well — advertising agency new business clutter. Muchos años ago when I was running new business development at Saatchi & Saatchi, Advertising Age erroneously, stress erroneously, wrote that our stock brokerage client Bear Sterns was about to look for a new advertising agency. […]

The Ultimate Advertising Agency List

How Do Clients Find Your Advertising Agency? Think List. There are multiple ways that a prospective client will find an advertising agency. These range from very aggressive agency outreach to highly intelligent outreach (yup, two different approaches) to your inbound program to your agency reputation to being on the radar of search consultants to simply getting found […]

My Advertising Agency Blog Post Archive

600+ Advertising Agency Blog Posts… I’ve been thinking about publishing my ‘best’, most ‘informative’ advertising agency new business blog posts in a book. Frankly, the task seems daunting as I have been writing since 2012. I’m working through this opportunity/issue. In the meantime, I’ve found Simple Yearly Archive, a great WP plugin that lists all of […]

Marketing Technology LUMAscape = Insane

The Insane Marketing Technology LUMAscape I’m laughing a bit. Clarity is not exactly what I get from this Marketing Technology LUMAscape chart. Clearly, LUMAscape provides a great organized overview. However, the marketing tech landscape is insane – especially when shown in aggregate. Insane due to its complexity, competing platforms, the time that is required for any ad agency to […]

Show And Tell Works

I Use Show And Tell To Massage Brains OK, what the hell does Show and Tell mean? One of the sections of the customized marketing & sales plan that I write for my clients includes a look at a range of agencies based on their positioning and sales proposition. I call these agencies Benchmark Agencies and […]