Category Archives: New Business

Advertising Agency Sales Meeting Insanity

Yikes: Sales Meeting Insanity This is a shoutout to RSW/US’s Lee McNight and his mind-blowingly sad video about advertising agency sales: 3 Takeaways Ep16 – 3 Reasons Why Initial Agency New Business Meetings Go Nowhere I watched this video on my mobile phone in the dark at 6 AM in San Miguel de Allende, Mexico while […]

Bullshit And Your Advertising Agency

Bullshit As Advertising Agency Branding An Isreali, New Yorker, and a Mexican walk into a bar. No, this isn’t the beginning of a joke. It is a blog post about advertising agency bullshit and branding. I just happened to eat with this group last night and we talked about the definition of truth. I have been thinking […]

How To Grow With Linkedin

Get Heavy With Linkedin I am looking at Linkedin over the past couple of days and I see a very smart Australian sales/ marketing buddy posting with heavy frequency on LinkedIn. I am like: “What’s Up?” Here is our quick but valuable discussion. (SHHH… the secret is Reach & Frequency) Peter: Damn. You are cranking out content […]

Advertising Agency Marketing and Getting Past Sameness

Beyond Sameness: An Advertising Agency Marketing Objective This mini-thought-piece is about getting away from the awfulness of advertising agency marketing ‘sameness’. First of all, of course, all advertising agencies are by nature the same. All dry cleaners are the same. All bars are the same. All optometrists are the same. All advertising agencies make or deliver ads. […]

What Ad Agency Clients Want

The Client Need-Scape = What Ad Agency Clients Want There is no single type of client. But, most clients want a similar array of attributes and deliverables from their ad agency. From an agency business development perspective, clearly enunciating that you understand the client need-scape, the what ad agency clients want from you, is critical in […]