Category Archives: Marketing

6 Business Development Referral Strategies

6 Business Development Referral Strategies To Get, Well, You Know Most of the advertising agencies that take me up on my Corleone Offer usually tell me that the majority of their client base growth comes from a positive client, friends, and family business development referral. Perfect! A referral is a VERY hot lead. However, for way […]

Minimalist Advertising Agency Websites

Minimalist (Advertising Agency) Websites Say this out loud: “Your advertising, digital or design agency has only about 8 seconds to get the attention, interest and then drive an action from a website visitor.” That is what 8 seconds in the land of website lead gen looks like. I have been studying the design and sales savvy of advertising agency websites […]

2016 Winners and Losers

My 2016 Winners and Losers Well, not just mine. Here is a video from L2 and its CEO Scott Galloway on his 2016 predictions. Galloway is one of the more entertaining folks out there and his take on what is working and not in marketing and the digital space is always worth a watch. He is […]

Christmas 2016 – First Advertising Agency Holiday “Card”

OK, Let the Advertising Agency Holiday Card Thing Start When I ran my agency I avoided the oh-too-obvious XMAS client dance / gift/ celebration by waiting just a bit to send out engraved bottles of red wine that ushered in the New Year. Thought we’d get past the XMAS rushhhhhh and clutter. Below is my […]

Inbound Marketing Works

Inbound Marketing Delivers Inbound New Business OK, not big news here: inbound marketing works. But, in the interest of sharing, I’d just like to say it works for me big time and how it does that. A couple of weeks ago I sensed that the number of high-octane inbound inquiries was falling off. I usually […]