Category Archives: Marketing

What Ad Agency Clients Want

The Client Need-Scape = What Ad Agency Clients Want There is no single type of client. But, most clients want a similar array of attributes and deliverables from their ad agency. From an agency business development perspective, clearly enunciating that you understand the client need-scape, the what ad agency clients want from you, is critical in […]

Your Ad Agency Name And Getting Found

Your Ad Agency Name I am about to make two points. One is about the value of an ad agency name. The second is how to get future clients to find, notice and love you. How is your ad agency name doing for ya? Is it memorable? Does it create some brand power? Does it […]

How Do Clients Find Your Advertising Agency?

How Do Clients Find Your Advertising Agency? Let’s start with some defining and extremely important questions that you should be asking at least twice a year. OK, every month. In this case, I am aiming these questions at your advertising agency website. How do potential clients find you? What was the path? When they found […]

Wowzer Content Marketing & How To Own TripAdvisor

Content Marketing Delivers London’s #1 Restaurant This week, please watch this crazy video from Vice. Content marketing at its finest or, maybe, worst. Funny and scary. Nonetheless, wowzer! BIG QUESTION… If this guy can market (ok, with a bit of cheek) his way to number one, why can’t you market your agency to be perceived […]

A Marketing Email Program With Personality

Yup, Your Email Program Can Have Personality Boring is bad. Personality is good. Me-Too is bad. Different is good. Getting unsubscribed sucks. How many marketing or information emails do you get? I get a lot. To be clear, I am talking about both direct marketing emails (the unsolicited kind) and email newsletters that I have […]