Category Archives: Marketing

Summer Viewing: Go To Manchester City

Got Some Time Off? If so, head over to Amazon Prime and watch the  All Or Nothing series that covers the 2017-18 season of the Premier League champion Manchester City. This really well shot and edited show covers the personalities of the world’s best football players, their brilliant coach, a billion dollar funded and run organization and […]

How Do Clients Find Your Advertising Agency?

How Do Clients Find Your Advertising Agency? Let’s start with some defining and extremely important questions that you should be asking at least twice a year. OK, every month. In this case, I am aiming these questions at your advertising agency website. How do potential clients find you? What was the path? When they found […]

Wowzer Content Marketing & How To Own TripAdvisor

Content Marketing Delivers London’s #1 Restaurant This week, please watch this crazy video from Vice. Content marketing at its finest or, maybe, worst. Funny and scary. Nonetheless, wowzer! BIG QUESTION… If this guy can market (ok, with a bit of cheek) his way to number one, why can’t you market your agency to be perceived […]

A Marketing Email Program With Personality

Yup, Your Email Program Can Have Personality Boring is bad. Personality is good. Me-Too is bad. Different is good. Getting unsubscribed sucks. How many marketing or information emails do you get? I get a lot. To be clear, I am talking about both direct marketing emails (the unsolicited kind) and email newsletters that I have […]

The Biggest Content Marketing Secret

And Ladies and Gentlemen…. The Biggest Content Marketing Secret Ready, set, go. Shh… Here is the big content marketing secret to delivering brilliant insights, mucho content and a simple way of making you look real smart. Creating relevant content every week is a bitch for small and medium sized advertising, digital, PR and whateva agencies. The […]