Category Archives: Featured

How to Build A Winning Advertising Agency New Business Program

This is an UPDATE of 2016’s “How to Build A Winning Advertising Agency New Business Program” blog post. By the way, this post currently has over 28,000 views. The post’s popularity is due to, I think three key reasons: 1. It meets a major advertising agency need – how to build a winning new business plan; 2. […]

How John Oliver Became One Of The Few Fantasy Sports Winners

Fantasy Sports and John Oliver’s Daily Fantasy Sports Commercial: Yes You Can Be A Winner You know fantasy sports is gambling and that’s why it’s actually illegal, for really stupid bored people who like to lose (and gamble), is addictive and has gotten virtually every major media and sports company to invest. I’d say ,”go figure” […]

Fame and Advertising Agency Business Development

Fame For Advertising Agency Business Development I have an objective that I give to all of my advertising agency clients. I tell them that they need to include FAME as an agency marketing objective. My primary point is that in a universe of 4,000 agency brands in the USA and possibly dozens in their home […]

11 Must Have Ad Agency Business Development Tools

11 Must Have Ad Agency Business Development Tools Consistency, actually the lack of it, is one of the most pressing issues that reduces the effectiveness of most advertising agency new business programs. So… Here are some ad agency business development tools that I recommend to keep your agency’s new business and content development program on track. (Tweet this.) […]

The Video: How To Write An Advertising Agency Book

My HubSpot Inbound Conference Video: “The Advertising Agency Book – From Idea To Publication in 6 Months” Here is a video of the talk I gave at HubSpot’s Inbound 2014 conference. Watch my presentation to find out how to write an advertising agency book by mid 2015. Yes, you can do it. The video will show you how to get a […]