Category Archives: Agency Websites

Smarter Advertising Agency Business Development

How To Build A Better, Smarter Advertising Agency Business Development Program WARNING: This is a long blog post about how to build a better, smarter advertising agency. Actually, this is Part One of an even longer post. It is a looong post for a couple of reasons. This is a transcript of a 40-minute interview […]

4 Advertising Agencies That Get Video Marketing

Does Your Advertising Agency Get Video Marketing? You know video is a powerful marketing platform. You know that people absorb more information from videos than from reading (Why? Maybe it’s our 2016 style mobile phone-driven ADHD…) You know that video sells because you remember how much those mini shoe demo videos did to increase Zappos’ […]

Should Your Advertising Agency Blog?

The Advertising Agency Blog? Worth The Effort? You know all about blogging so I won’t go down the pedantic click-bait road of using a headline like: “24 Unbelievable Reasons That Your Advertising Agency Should Blog”. But, do you actually know if your advertising agency should blog? Here are the pros and cons and a path […]

Seen The WPP Worldview?

WPP’s Worldview — Too Wide? How do we wind up by ‘accident’ in unintended places on the Internet? It often (very!) seems soooo random. I just stumbled upon WPP’s PR site on a quiet Sunday when I should be somewhere else and saw the following chart that gives the WPP internal corporate view of their […]

Pinterest Advertising Agency Directory: Help Please

I Need Your Help: Should I Continue Updating The Advertising Agency Directory? A couple of years ago I created a Pinterest directory site that lists advertising agencies – the ones I could find. I did it as a way for prospective advertisers to easily locate and compare agencies and as a thought-leadership-oriented-business-development-lead-generator for my consulting business. […]