Category Archives: Agency Websites

Does Your Ad Agency Get Its Marketing Right?

Getting It Right  Here’s a look at some agencies that get their business development marketing right care of a request from Todd Foutz of Virgina’s NDP agency.He asked me if I could point to advertising agencies that looked like they had their business development act together. This post attempts to answer Todd’s question via some […]

Time To Kill Your Advertising Agency Blog?

Is It Time To Kill Your Advertising Agency Blog? I think that this is a big question that should be reviewed every year: Should you kill your advertising agency blog? To help answer it, I am going to discuss the pros and cons of ad agency blogging. The kind of blogging that should be an […]

A Marketing Email Program With Personality

Yup, Your Email Program Can Have Personality Boring is bad. Personality is good. Me-Too is bad. Different is good. Getting unsubscribed sucks. How many marketing or information emails do you get? I get a lot. To be clear, I am talking about both direct marketing emails (the unsolicited kind) and email newsletters that I have […]

The Best Advertising Agency Website

The Best Advertising Agency Website… Sells I’ve been talking to an increasing number of advertising agencies about how to rebuild their agency website to be a more effective sales tool. The operative word here is – sales. It is critical that agencies think very hard about how to funnel a visitor from ‘just visiting’ to […]

How Do Clients Choose An Advertising Agency?

How Do Clients Choose An Advertising Agency? Ah, let me count the ways clients decide which advertising agency to contact when they need to dial up their marketing. But, let’s just keep this blog post real simple. They choose them based on what they do. The “Data” Agency. I am going to Miami next week to […]