Category Archives: Agency Websites

The Ultimate Advertising Agency List

How Do Clients Find Your Advertising Agency? Think List. There are multiple ways that a prospective client will find an advertising agency. These range from very aggressive agency outreach to highly intelligent outreach (yup, two different approaches) to your inbound program to your agency reputation to being on the radar of search consultants to simply getting found […]

Does Your Advertising Agency Do Content Marketing Right?

Is Your Advertising Agency A Savvy Content Marketer? I’ve read acres of advertising agency content (blogs, white papers, videos, on LinkedIn, etc.). Some rock and some suck. Many agencies, once they have stellar content, do not put in the effort to spread the wealth. As in, they do not amplify their brilliant thinking across a range of […]

Amsterdam Is Fun

KesselsKramer Makes Amsterdam Fun Yeah, you know Amsterdam is fun. I’ve just had that confirmed: spring weather; the gorgeous canals; tall blondes; really fine design; marijuana is legal (but, I am from Portland so who cares.) And the two best photography museums I’ve been to. Foam and Huis Marseilles. I’ll put links to them at the bottom. Getting to […]

3D Ad Agency New Business Marketing

Ad Agency Marketing Is Holistic, Interconnected and 3D. Brilliant ad agency marketing leads to searches that lead to your agency.  Today these searches are much more 3D and, often,  chaotic than you think. Let’s imagine that you are the Marketing Director of Estee Lauder and you’ve just decided you need an ad agency to revitalize your women’s magazine […]

How Do Clients Find Your Advertising Agency?

How Do Clients Find Your Advertising Agency? Let’s start with some defining and extremely important questions that you should be asking at least twice a year. OK, every month. In this case, I am aiming these questions at your advertising agency website. How do potential clients find you? What was the path? When they found […]