Category Archives: Agency Websites

Does Search Engine Optimization Work?

Guess What… Search Engine Optimization Does Work The chart above is from WordPress analytics on the source of my incoming traffic. Yup, Search Engine Optimization works. Just look at all the traffic I get from search engines. And, note how many searches come from just Google. In one month… 2,538! When I ask agencies that […]

The Basics: An Advertising Agency New Business Plan 

Your 2018 Advertising Agency New Business Plan I admit it. I am going to repeat myself (you’ll know it if you’ve read some of my 600+ blog posts.) The marketing communications service industry must have a solid advertising agency new business plan to survive in today’s lower margin marketing world. Wha? Agencies do not have a […]

Does Your Ad Agency Get Its Marketing Right?

Getting It Right  Here’s a look at some agencies that get their business development marketing right care of a request from Todd Foutz of Virgina’s NDP agency.He asked me if I could point to advertising agencies that looked like they had their business development act together. This post attempts to answer Todd’s question via some […]

Time To Kill Your Advertising Agency Blog?

Is It Time To Kill Your Advertising Agency Blog? I think that this is a big question that should be reviewed every year: Should you kill your advertising agency blog? To help answer it, I am going to discuss the pros and cons of ad agency blogging. The kind of blogging that should be an […]

A Marketing Email Program With Personality

Yup, Your Email Program Can Have Personality Boring is bad. Personality is good. Me-Too is bad. Different is good. Getting unsubscribed sucks. How many marketing or information emails do you get? I get a lot. To be clear, I am talking about both direct marketing emails (the unsolicited kind) and email newsletters that I have […]