Get Past Local. Go Global. If you are a Melbourne, Dallas, Cardiff, Charlotte or Boise ad agency you just might be stuck herding smallish clients in your regional market. Becoming a global advertising agency is simply not going to be an option if you position yourself as a generic full-service or digital agency. Bottom line, […]
Category Archives: Agency of the Future
Watch, Please I hope you pay attention to L2. Great thinking, delivery and they got bought. There is learning here for any advertising agency that has something of value to share, wants to grow, make good bucks, stand out and get bought someday. Here are L2’s 2018 predictions. Advertising is in there about 1/2 way.
Want To Be A Rock Star? (I Hope) So You Want To Be A Rock ‘n’ Roll Star is a 1967 song by California’s The Byrds. Never heard it? You should. But more to the point, it could act as an anthem for you becoming a rock ‘n’ roll star advertising agency. By the way, […]
Smart Is A Good Thing (For 2018) Hey, I like being smart. Yeah, I just said that. I bet you like being smart too. In fact, as you know, being smart is an essential element in driving brilliant marketing. This includes being curious. So, without further ado, here are a couple of smart places to help you get […]
The Art Of Advertising: 2017 Advertising Predictions Huh, 2017 advertising predictions? No, I am not one year behind. This is just a redirect of a post I wrote in early 2017 about, yup, my predictions for 2017. I wanted to share it with you simply to show where my thinking was one year ago. So, […]