Category Archives: Agency of the Future

So You Want To Be A Rock ‘n’ Roll Star Advertising Agency

Want To Be A Rock Star? (I Hope) So You Want To Be A Rock ‘n’ Roll Star is a 1967 song by California’s The Byrds. Never heard it? You should. But more to the point, it could act as an anthem for you becoming a rock ‘n’ roll star advertising agency. By the way, […]

On Being Smart

Smart Is A Good Thing (For 2018) Hey, I like being smart. Yeah, I just said that. I bet you like being smart too. In fact, as you know, being smart is an essential element in driving brilliant marketing. This includes being curious. So, without further ado, here are a couple of smart places to help you get […]

2017 Advertising Predictions

The Art Of Advertising: 2017 Advertising Predictions Huh, 2017 advertising predictions? No, I am not one year behind. This is just a redirect of a post I wrote in early 2017 about, yup, my predictions for 2017. I wanted to share it with you simply to show where my thinking was one year ago. So, […]

The Ultimate Test Of A Great Marketing Agency

The Ultimate (Litmus) Test Of A Great Marketing Agency Smart marketing agencies reevaluate their brand, sales prop and business objectives every year. This evaluation is the ultimate way to answer How are we doing? Is the industry passing us by? Are we set up for 2018 or 2019? Are we happy? Should we change? Sorry to […]

How To Start, Grow and Sell An Advertising Agency

How To Start, Grow and Sell An Advertising Agency I’ve been consulting with advertising agencies on how to grow their business for the past five years. It is rather fulfilling and fun. In fact, one of my agency clients just told me that they won a major piece of business from Google. I love hearing things […]