Category Archives: Agency of the Future

The Advertising Agency Of The Future

How To Future-Proof Your Advertising Agency The advertising agency of the future needs some serious planning and agility. No surprise here. But, what is surprising to me is the wide range of attention, or lack thereof, to the future I see in the advertising world. Just for the hell of it. I’ll start with the […]

The Internet – A New Discovery

The Internet – Great Music I’m heading to Mexico City for a few days. So, here is something to keep you busy. It’s about the Internet. I discovered The Internet in 1994. I had been working in Saatchi’s London office. An office sans any discussion of the Internet, or better yet digital marketing platforms like CD-ROM’s (look […]

Ted Leonsis, The Capitals and My Advertising Career

Ted’s Digital Advertising Advice I don’t usually talk about career development on this website. But, last night’s Washington Capital’s hockey game and their owner Ted Leonsis made me think of my own advertising career. More on this later. Watching Ted Leonsis’s Washington Capitals win the Stanly Cup was exhilarating for two reasons (for my international […]

Will You Sell Your Advertising Agency?

The Big Question: Will You Sell Your Advertising Agency? Will you be able to sell your advertising agency someday? The simple answer… probably not. That said, see below for two Portland “advertising” agencies that just got bought. I Know You Want It Most of the advertising agencies I talk with want to get bought – sooner or later. Who […]

3 Thoughts On Advertising

3, OK, 4 Thoughts On Advertising Here are some thoughts on advertising driven by three recent reads. What If There Was No Advertising? Imagine a world where all advertising was erased from the environment. That means no more urinal or bathroom stall ads; no more behavioral retargeting; movies and tv shows without commercials (oh, that’s […]