Author Archives: Peter

The Basics: An Advertising Agency New Business Plan 

Your 2018 Advertising Agency New Business Plan I admit it. I am going to repeat myself (you’ll know it if you’ve read some of my 600+ blog posts.) The marketing communications service industry must have a solid advertising agency new business plan to survive in today’s lower margin marketing world. Wha? Agencies do not have a […]

3 Thoughts On Advertising

3, OK, 4 Thoughts On Advertising Here are some thoughts on advertising driven by three recent reads. What If There Was No Advertising? Imagine a world where all advertising was erased from the environment. That means no more urinal or bathroom stall ads; no more behavioral retargeting; movies and tv shows without commercials (oh, that’s […]

How A Boise Advertising Agency Went Global

Get Past Local. Go Global. If you are a Melbourne, Dallas, Cardiff, Charlotte or Boise ad agency you just might be stuck herding smallish clients in your regional market. Becoming a global advertising agency is simply not going to be an option if you position yourself as a generic full-service or digital agency. Bottom line, […]

Buy These Advertising Books Today

Advice: Buy These “Advertising” Books I first met Paul Arden when I moved to Saatchi & Saatchi London in 1991 to run the J&J account and business development across Europe. Paul was one of Saatchi’s most famous creative directors, had worked on major agency accounts like British Airways, Silk Cut (a cigarette brand) and Fuji. He was […]

Wowzer Content Marketing & How To Own TripAdvisor

Content Marketing Delivers London’s #1 Restaurant This week, please watch this crazy video from Vice. Content marketing at its finest or, maybe, worst. Funny and scary. Nonetheless, wowzer! BIG QUESTION… If this guy can market (ok, with a bit of cheek) his way to number one, why can’t you market your agency to be perceived […]