Author Archives: Peter

Write Your Advertising Book

Write Your Advertising Agency Book I’ve written and presented at conferences about writing an advertising agency book. It could be a book book, a digital book or even a zine. Just write it and benefit. The benefits? People will buy it. You will look like an expert. You could make a few bucks. You will get […]

How Digital Agencies Win Clients

How Digital Agencies Find (and Keep) Clients I was interviewed for the DM News article, “How Digital Agencies Find (and Keep) Clients”. Were my comments brilliant? Well, brilliant might be a stretch. But here are my key points. Referrals – The Default Business Development Tool Where do clients come from? “The traditional rules of marketing […]

Listen To A HubSpot Advertising Agency Expert

I’d Never Say I Am An Advertising Agency Expert. But HubSpot Says I Am. So, who am I to argue with the ‘expert’ thing? I am doing a session for HubSpot’s Agency Expert series on: June 14 at 11 AM ET that’s 4 PM GMT. My online presentation is: The Pitch: Present Smarter To Win More […]

The Art Of Personal Branding

A How To – Personal Branding Is A Fine Art Warning, it will take you close to 500 words to actually get to my main point about the art of personal branding and a great example of How To. So, if you want, skip ahead. However, if you need a bit of branding history, don’t […]

3 Ad Agency Websites That Work

Inspiration: 3 Ad Agency Websites That Work Yes, another post on ad agency websites. This time I am writing about three very different approaches. All work. How do I know this? These agency sites deliver via unique approaches at a time when many agency websites act more like a ‘me-too’ non-sales oriented brochure. To start, here […]