Author Archives: Peter

Advertising Agency Sales Meeting Insanity

Yikes: Sales Meeting Insanity This is a shoutout to RSW/US’s Lee McNight and his mind-blowingly sad video about advertising agency sales: 3 Takeaways Ep16 – 3 Reasons Why Initial Agency New Business Meetings Go Nowhere I watched this video on my mobile phone in the dark at 6 AM in San Miguel de Allende, Mexico while […]

Would You Buy Your Advertising Agency?

If You Put Your Advertising Agency Up For Sale… Would You Buy It? I could turn the important question, “Would you buy your advertising agency?” into a long blog post. But, good news, I won’t. I’ll get to the point. I just finished listening to Kara Swisher interview Khosla Ventures’ partner Keith Rabois – On The Future […]

Bullshit And Your Advertising Agency

Bullshit As Advertising Agency Branding An Isreali, New Yorker, and a Mexican walk into a bar. No, this isn’t the beginning of a joke. It is a blog post about advertising agency bullshit and branding. I just happened to eat with this group last night and we talked about the definition of truth. I have been thinking […]

Apple or British Airways?

Does Apple Know Its Advertising History? Is Apple’s derivative “Color Flood” Parkour TV ad OK?  It might be if it was actually better strategically or creatively than Saatchi’s famous 1989 face TV commercial for British Airways. I see things like this look-alike ad and I wonder if the director knows ad history… Or? Regardless, look […]

How To Grow With Linkedin

Get Heavy With Linkedin I am looking at Linkedin over the past couple of days and I see a very smart Australian sales/ marketing buddy posting with heavy frequency on LinkedIn. I am like: “What’s Up?” Here is our quick but valuable discussion. (SHHH… the secret is Reach & Frequency) Peter: Damn. You are cranking out content […]