Author Archives: Peter

The Diminished Ad Agency AE

Today’s Ad Agency AE A friend of mine, a long term Executive Creative Director and advertising professor, is writing a book on advertising based on his multi-decade major league career. He is asking a range of experienced colleagues and friends to add to his book’s subject matter (by the way, a great way to get smart content […]

Personal Update

Yes, It’s Personal First I was interviewed recently by Mitch Joel of WPP’s Mirum agency and its Six Pixels of Separation podcast. It’s the second time that we’ve discussed the “art” of business development and the state of today’s advertising business. While I recommend listening to ME!, I want to make sure that you add […]

Mary Meeker & The State Of Internet

Mary Meeker – Internet Trends Report Just in case you haven’t seen Mary Meeker’s annual Internet Trends 2017, here it is. Highlights include (care of Quartz): Smartphone shipments have continued to slow, with only 3%year-over-year growth from 2015 to 2016. Global internet use continues to grow at 10% year over year, with 3.4 billion people on […]

How To Win The Advertising Agency Pitch

Hubspot Advertising Agency Expert Series: How To Win The Pitch I won my first advertising agency pitch over 30 years ago and have been pitching ever since. And, channeling a bit of chutzpah, I’ve won more than my fair share at Saatchi & Saatchi, at my two Internet startups (I pitched VC’s and advertising clients) […]

Expedia And Sales Chutzpah

A Lesson From Expedia On Sales Chutzpah OK, we all have bad customer service experiences. I get it. But when the bad experiences go across four Expedia service phone conversations (that lasted about three plus hours over two days) and another six back and forth Twitter direct tweets and the customer who is spending over $5,000 on […]