Here is my latest post for Advertising Week Social Club, Advertising Week’s blog.
The post discusses my take on what advertising means today. There seems to be quite a bit of confusion since the introduction of digital media platforms, social and mobile. But, I think that advertising continues to be about brands spending money to get consumer’s attention regardless of the platform. Here’s Wikipedia’s definition of advertising. I don’t see why Twitter, iPhone apps or content marketing doesn’t fit in.
“Advertising is a form of communication for marketing and is used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.”
For a bit more on this, head over to my post on how to position advertising agencies. I use some Google stats to help understand the value of the word “advertising.”