A study by the 4A’s says that you – Mr. Advertising Man and Ms. Marketing Woman (I am excluding me because I am at the 74% level – see below) – are not trusted by the public. I’m shocked. Actually, I am a bit perturbed that the ad and marketing industry couldn’t beat out Congress.
These discomfiting findings are from a new survey from the 4As called “Sex, Lies & News,” which outlines Americans’ attitudes toward advertising; how much they trust the news media; and their attitudes on sex in advertising. The survey did not specifically ask about agencies, which create the advertising the survey says is not trusted.
Only 4% of Americans think the marketing industry behaves with integrity, and nearly half of consumers surveyed say they don’t trust any news source. “Consumers are getting more astute about the news media and advertising,” said 4As Chief Marketing Officer Alison Fahey. “But we found that only a small percentage of consumers trust advertisers and the media…Americans believe that integrity is at a low and that people are lying to them.”
The “Advertising Is Not Trusted” Chart
Not too much I can add to this… But, you’ll see how much “I” love myself.