Advertising agencies love creative awards. In fact, these little sweet proof-that-we-are-very-way-smart-and-cool puppies tend to make creative heads get all sorts of puffy. I’ve been seeing this in action for years and love it all-night-long when MY agency’s creative department wins.
Take a look at Dublin’s Mark and Paddy’s take on those puffy heads for (as Mark and Paddy say):
ICAD is Ireland’s preeminent creative body.
This is what their awards do to creative departments.
Here’s a print ad.
Make sure you see the videos on the Mark and (yes) Paddy website.