Ad Agencies: Who Owns Your Pitch ideas?

crestlogo1There is nothing I loved more during my advertising career than pitching. I loved the chase, the idea that we could come up with really brilliant thinking and work in a compressed timeframe and the camaraderie of the pitch process.

What I didn’t love was the feeling that I was often giving away our big ideas. It sucked.

To dig into the legal aspects of the issue of who owns your pitch ideas, I interviewed Sharon Toerek for Advertising Week’s blog. Sharon is an intellectual property and marketing law attorney who specializes in the advertising industry at Cleveland’s Licata & Toerek.

Read the post on Advertising Week Social Club.

By the way. I’ll see you at Advertising Week, as in next week, right?

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