Ad Agencies: Hire Mobile App Developers

I’ve discussed the importance of ad agencies becoming mobile marketing experts. My point is that mobile is a major growth area that remains an opportunity area because no one has broken the mobile marketing code — yet. There is still room to become an expert.

The Wall Street Journal ran an article today about mobile app developers. It included a nice graphic that illustrates the demographic profile of the average mobile developer. My take away is that a savvy agency could become home to some of these developers ( they are smart, young and inexpensive) to accelerate an agency’s move to mobile expertise. Here you go.

Unmasking the App Developer - WSJ.com

 

 

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