I’ve been studying advertising, branding and digital agency websites using my Pinterest Advertising Agency Directory. I’ll be writing about my findings over the next few weeks.
Let’s Start With Insanity?
Here are 4 local and international agency home pages that are insane. Can you imagine an agency that is in the business of branding and digital marketing — and being creative — having a home page that announces: “Coming Soon?”
Allow me to state my somewhat obvious (but not apparently to some agencies) POV.
An existing agency should never, under any circumstances, have a Coming Soon home page. Visitors will come, see that you have nothing to say, have no creative approach to transitioning from one site to another and will split fast. Will they ever come back? Are they going to keep coming back to see if and when you’ve finally launced the new home page? My bet is not often and maybe never.
One more obvious point, this is not a good thing for your new business program.
The solution: be patient and wait until you make any changes until you’ve designed the new home page ready to go. Here is my little secret. I guarantee that no one is wondering when you are going to update your website. So, sit tight and live with what you have intill you are ready to relaunch. tell your CEO or ECD to chill.
Here are the 4 agencies. I’ll end with my “favorite” serial Coming Soon home page agency and, interestingly, its a big one:
Carrot Creative. This is a savvy digital agency. What’s up?
TBWA/LONDON, a rather large agency, OK a very big agency with clients like Nissan, Absolute and GSK, had the Coming Soon page on your left up for at least a couple of months.
Baron & Company. A Bellingham Washington agency with the tagline, “Technically Creative.”
Goodby Silverstein & Partners. Get this… the first Coming Soon page is from April 2013 and the second is from 2003. Yikes, these guys are repeat offenders.